Gesicht Zeigen! - "Alia"

Ogilvy Germany

Ogilvy Germany Frankfurt am Main, Germany

1042

Title	Alia
Agency	Ogilvy Germany
Campaign	Alia
Advertiser	Gesicht Zeigen!
Brand	Gesicht Zeigen!
Date of First Broadcast/Publication	2016 / 3
Business Sector	Racial/Ethnic/Minority/Disability Awareness
Philosophy	The refugee crisis has fundamentally changed the political situation in Germany. Extreme right-wing polemics threaten to become more and more acceptable in the middle of society. A right-wing populist party holds seats in several state parliaments and stirs up people against refugees. The number of attacks on refugee accommodations has trebled in the last 12 month compared to the year 2014. And counting. This leads to the absurd situation, that refugees who are fleeing the terrors of war do not find the safe haven they so desperately require. Our spot points the finger at this paradox-on and gets people to think and hopefully to act. So the listener is asked to take a stand against the increasing number of right-wing violence in Germany. The Radio ad titled Alia was done by Ogilvy & Mather Duesseldorf advertising agency for Gesicht Zeigen! Aktion Weltoffenes Deutschland in Germany. It was released in Mar 2016.
Media Type	Radio
Length	70 seconds
Executive Creative Director	Stephan Vogel