| Title | Ad dog |
| Agency |
FCB Interface
|
| Campaign |
Speed of Ejaculation
|
| Advertiser |
KamaSutra
|
| Brand |
KamaSutra
|
| Date of First Broadcast/Publication |
2017 / 4
|
| Business Sector | Contraceptives & Pregnancy Tests
|
| Tagline | KamaSutra - Speed Of ejaculation |
| Story | In India, the pull-out method is the most preferred contraceptive among couples. It is considered convenient, and much more pleasurable than using a condom, as there is no ‘latex’ feel. However, this is a highly unreliable method of contraception. Kamasutra, a popular condom brand in India, wanted to tell people just how unreliable and risky this method is. And wanted to urge them to use Kamasutra's SuperThin condoms instead. |
| Philosophy | In India, the pull-out method is the most preferred contraceptive among couples. It is considered convenient, and much more pleasurable than using a condom, as there is no ‘latex’ feel. However, this is a highly unreliable method of contraception. |
| Problem | Kamasutra, a popular condom brand in India, wanted to tell people just how unreliable and risky this method is. And wanted to urge them to use Kamasutra's SuperThin condoms instead. |
| Media Type |
Newspaper
|
| More Information | www.kamasutra.in |
| General Creative Director |
Robby Mathew
|
| Art Director |
vipul salve
|
| Creative Managing Director |
Rakesh Menon
|
| Art Producer |
Cocktail arts.co
|
