Justin Osburn
Copywriting at FoxP2
Cape Town, South Africa
TitleCrime Scene Evidence
Campaign Cape Town Station Activation
Advertiser The DNA Project
Brand The DNA Project
Business Sector Public Safety, Health & Hygiene
Story Every year in South Africa thousands of criminals escape conviction due to people disturbing crime scene evidence. The DNA Project set out to educate the public never to interfere with a crime scene. We created a 6x8m canvas out of small white stones. Onto this we spray painted the giant mugshot of a criminal. As people walked over the installation the criminal’s identity became more and more unrecognisable. 
Media Type Television & Cinema
Art Director
Art Director
Executive Creative Director

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