Far Cry® ‘New Dawn’ - "New Dawn"

DDB Paris

DDB Paris PARIS, France

Awards

21312

Brand: Far Cry® ‘New Dawn’
Country: France

Advertiser: Ubisoft

Title	New Dawn
Agency	DDB Paris
Campaign	New Dawn
Advertiser	Ubisoft
Brand	Far Cry® ‘New Dawn’
Date of First Broadcast/Publication	2019 / 2
Business Sector	Video Games/Consoles
Philosophy	17 years after the nuclear blast from the end of Far Cry® 5, the survivors of the apocalypse try somehow to survive and to find a semblance of a peaceful life. However, others decided not to settle for the leftovers – they’re called Highwaymen, a band of pillagers led by the ruthless twins Mickey and Lou. The plot of the film takes place in a post-apocalyptic world, and more precisely in a bar that Mickey and Lou decided to pay a visit to. Nomads with no worldly attachments, they travel the country in search or resources or anything else that could help them assert their dominance. This time, it’s the clients of the bar that pay the price, falling one after another before the blaze of the pistols and AK-47s these terrible twins wield with a wicked mastery.
Media Type	Television
Length	177 seconds
Soundtrack	Leaving in the Morning
Advertising Manager	Geoffroy Sardin
Advertising Manager	Guillaume Carmona
Advertising Manager	Camille Aneas
Advertising Manager	Saveria Martelli
Account Manager	Marie-Elise Archambaud
Account Manager	Marilou Vauth
Strategic Planner	Sébastien Genty
Strategic Planner	Dominique Castellano
Executive Creative Director	Alexander Kalchev
Copywriter	Patrice Dumas
Copywriter	Royer Jean-Christophe
Assistant Agency Producer	Laurie Delahayes
Post Production	Jérome Deplatière
Sound Mix and Design	Marine Cremer
Production Company	CREAM PARIS
Production Company Producer	Michel Teicher
Production Company Producer	Clément Martorell
Director	Xavier Gens
Executive Producer	Stéphane FLOCH
Post Production	Bianca Benloukil
Special Effects / VFX	Nki
Special Effects / VFX	Mathieu Legros
Sound Production	SixtyFour Music
Sound Producer	Nick Payne
Music	Chicken Diamond
Sound Design Company	THE
Sound Designer	Martin Sumeire
Sound Designer	Raphael Fruchard
Sound Designer	Xavier Benoist
Head of TV	Corinne Persch