|Campaign||For Persistent Headaches|
|Advertiser||Bayer HealthCare LLC|
|Date of First Broadcast/Publication|
|Business Sector||OTC Medicines (Pain Relievers, Cold & Flu, ...)|
|Tagline||For persistent headaches.|
|Story||Hardworking people get attacked by repeated headache symptoms in the form of persistent "headache doubles!"|
|Philosophy||A Film Campaign that dramatizes persistent headache attacks in an engaging, humorous way, one that's relevant to our target market's experiences. The spots show repeated headaches coming to life in the form of "headache doubles" and attacking hardworking people nonstop, while they work nonstop. The headaches are usually aggravated by our market's already tough working conditions, therefore the need for a more powerful remedy.|
|Problem||Saridon is a relatively small brand in the Visayas and Mindanao region. Our task was to re-launch the brand and to drive trial from a market known to be fiercely loyal to the competition with giant advertising budgets. All we needed was a campaign that would hit our market hard but would also make wise use of our limited budget.|
|Result||The Saridon campaign continues to make a huge impact in the analgesics category. With just 0.3% the advertising budget of the top 2 brands, Saridon achieves 77% increase in sales, growing 110% - three times faster than the category, and pushing the brand from out of nowhere straight to number three, nationwide!|
|Production Company||Revolver / Will O'Rourke|
|Chief Creative Officer||David Guerrero|
|Executive Creative Director||David Guerrero|
|Client Supervisor||Edward Go|
|Art Director||Peepo David|
|Art Director||JP Palileo|
|Art Director||Gary Amante|
|Creative Director||Gary Amante|
|Sound Production||Hit Productions|
|Executive Creative Director||Brandie Tan|
|Creative Director||Rey Tiempo|
|Director of Photography||J.A. Tadena|
|Strategic Planner||Cristina Buenaventura|
|Client Supervisor||Christian Galvez|
|Account Manager||Iking Uy|
|Account Director||Cindy Evangelista|
|Client Supervisor||Jay Lopez|
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