Lennie Stern
Head of Creative and Entertainment Strategies at BETC
PARIS, France
Campaign #Netflixswap
Advertiser Netflix, Inc.
Brand Netflix
Date of First Broadcast/Publication
Business Sector TV/Radio Programs & Stations
Story Every TV fan has dreamed of stepping into the shoes of their favourite character, becoming the feared Pablo Escobar, the scheming Frank Underwood or the loveable Kimmy Schmidt – if only for a moment. For the very first time, an interactive outdoor campaign by Darewin Paris and Netflix made this possible. Posters featuring popular Netflix Originals stars were set up in high-traffic areas in France’s biggest cities, giving fans a chance to swap faces using the wildly popular Snapchat filter.
Media Type Case Study
Chief Executive Officer (CEO)
Executive Creative Director
Associate Creative Director
Associate Creative Director
Art Director
Managing Director
Account Director
Account Manager

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