Title | #NetflixSwap |
Agency | Media.Monks Paris |
Campaign | #Netflixswap |
Advertiser | Netflix, Inc. |
Brand | Netflix |
Date of First Broadcast/Publication | 2016 |
Business Sector | TV/Radio Programs & Stations |
Story | Every TV fan has dreamed of stepping into the shoes of their favourite character, becoming the feared Pablo Escobar, the scheming Frank Underwood or the loveable Kimmy Schmidt – if only for a moment. For the very first time, an interactive outdoor campaign by Darewin Paris and Netflix made this possible. Posters featuring popular Netflix Originals stars were set up in high-traffic areas in France’s biggest cities, giving fans a chance to swap faces using the wildly popular Snapchat filter. |
Media Type | Case Study |
Length | |
Chief Executive Officer (CEO) | Wale GBADAMOSI-OYEKANMI |
Executive Creative Director | Baptiste Clinet |
Associate Creative Director | Fabienne Fiorucci |
Associate Creative Director | Damien Foui |
Art Director | Jeffrey Corlay |
Copywriter | Jeremy Fouilloux |
Managing Director | Lennie Stern |
Account Director | Yaël Guetta |
Account Manager | Maëva Cousin |