Shutterstock - "Shutterstock for All"

DDB Argentina

DDB Argentina Buenos Aires, Argentina

4660

Brand: Shutterstock
Country: Argentina

Advertiser: Optimum Betta

Title	Shutterstock for All
Agency	DDB Argentina
Campaign	Shutter for All
Advertiser	Optimum Betta
Brand	Shutterstock
Date of First Broadcast/Publication	2016 / 4
Business Sector	Others
Story	We contacted street vendors and offered them Shutterstock high quality pictures of the products they sell or offer, in order to improve their sales, and at the same time, change people´s perception about stock image prices.
Philosophy	In order to change people’s perception about this issue, we helped those vendors who couldn’t afford advertising, by providing them with our photos. Giant Shutterstock pictures were placed in their street stalls, showcasing their products and services in high quality. We helped them sell their products and they helped us change people’s perception. The objective was to broaden Shutterstock’s communication. Instead of talking only to people who work in the creative industry, we went beyond and talked to everyone. People who work in any industry and needed stock images for their businesses. We want to show that everyone can improve their business with the power of images and everybody can access Shutterstock prices. So we went to find these people right in they way to work: on the streets. Using the street vendors stalls as our media.
Problem	Stock photos are perceived as something expensive in Argentina. We needed to reach new targets and broaden Shutterstock’s market. So to change people’s perception about stock image high prices, we used a non-traditional way to do it: street stalls.
Result	We contacted street vendors and offered them Shutterstock high quality pictures of the products they sell or offer, in order to improve their sales, and at the same time, change people´s perception about stock image prices. We shot people’s reactions for 3 days. The street sellers still have Shutterstock pictures in their stalls. More than 100.000 people were impacted on their way to work. We raised awareness of Shutterstock image prices accessibility to every person who passed in front of the street stalls.
Media Type	Ambient
Length	49 seconds
Creative Vice President	Hernan Jauregui
Executive Creative Director	Beto Cocito
Creative Director	Facundo Varela
Creative Director	Adrian Piattoni
Jr Art Director	Martin Puiatti
Jr Copywriter	Alberto Valencia Gomez
Graphic Producer	Dante Rodriguez
Director	Santiago Franco
Director	Mariano Nante
Director of Photography (DOP)	Gabriel Gonzalez
Head of Production	Claudio Migliardo
Editor	Lucas Galambos