Louis Enslin
Gold Coast, Australia
TitleSave Yourself the Drama
Agency
Campaign Save Yourself the Drama
Advertiser Adcock Ingram
Brand Viral Guard
Date of First Broadcast/Publication 2017 / 7
Business Sector OTC Medicines (Pain Relievers, Cold & Flu, ...)
Story The common cold: one of man’s greatest afflictions, and boy does he let you know it. When a man gets a cold, any sensibility goes out the window and in comes the drama. He clutches his chest, moans in agony and is certain that he is indeed dying. While in fairness he might be suffering, the one that truly suffers the most, is often the special person in his life who has to take care of him.

In this radio spot we amped up the drama to epic proportions, sympathising with his care giver and offered her a simple solution to prevent the pain, before it has the opportunity to begin.

Media Type Radio
Length
Creative Director
Executive Creative Director
Creative Director
Copywriter
Sound Engineer

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