Tata Sky - "First Fight"

Ogilvy India

Ogilvy India Mumbai, India

4550

Brand: Tata Sky
Country: India

Advertiser: Tata Sky Ltd.

Title	First Fight
Agency	Ogilvy India
Campaign	#KyaDinThe
Advertiser	Tata Sky Ltd.
Brand	Tata Sky
Date of First Broadcast/Publication	2017 / 6
Business Sector	TV/Radio Programs & Stations
Story	Tata Sky has launched a new ad campaign featuring veteran actor Sharmila Tagore. Consisting of three digital films, the new campaign promotes the classic cinema offering in partnership with Shemaroo Entertainment. Titled #KyaDinThe, the campaign features a grandmother (Sharmila Tagore) helping her grandson to woo his girlfriend. Most of grandma's love tips come from the classic Hindi movies. In the first ad, the grandmom extracts a confession from her grandson that he's actually in love with that girl he's frequently chatting with. In the second ad, as the boy prepares to go for his first date his mood is dampened by a shower of rain. The grandmom shows him scenes from movies in the past when small talk became poetry in the rain. Then, the grandson is sulking over his first fight with his girlfriend. Lessons from classic Hindi movies again come to the rescue in the third ad film.
Media Type	Television
Length	60 seconds
Executive Creative Director	Sukesh Nayak
Creative Director, Copywriter	Nishant Pratap
	Pratheeb Ravi
Producer	Payal Arora
Creative controller (copy)	Chhavi Sahni
Creative controller (art)	Soumen Nath
Vice President (VP)	Jaikishan Menon
Account Director	Karuna Nayak
Account Executive	Sharon Faria
Planning Director	Priyanka Nair
Director	Sana Ahmed
Director	Beeswaranjan Pradhan
Actor / Celebrity	Sharmila Tagore
Production Company	Hot Films