| Title | The Weather Challenge |
| Agency | Saatchi & Saatchi |
| Campaign | The Weather Challenge |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota Aygo |
| Date of First Broadcast/Publication | 2015 / 3 |
| Business Sector | Compact & Small Cars |
| Tagline | New Aygo with canvas roof, go fun yourself. |
| Story | Del Campo Saatchi & Saatchi Madrid presents ‘The Weather Challenge’ for the new Toyota Aygo with a canvas sunroof. |
| Philosophy | The idea focuses on how weather forecasters consistently deliver inaccurate forecasts, despite the fact that many people rely on their daily forecasts. They never have to be accountable; they still keep their jobs. No matter what. Come rain or shine. In the film, the forecasters are forced to face the consequence of their inaccuracies and face the ‘Weather Challenge’. Maxi Itzkoff & Mariano Serkin CCO Saatchi&Saatchi Europe explained: “We gave the new Aygo to three famous forecasters in three different European cities, for a month. The roof of the car was synchronized to each forecaster’s weather prediction. If they predicted rain, the canvas roof would stay closed. But if they predicted sun, the roof would remain open, no matter what the weather.’ “Aygo is fun and irreverent so we wanted to do something aligned with the brand personality. The most difficult part of the idea was to convince famous forecasters to be part of the challenge” said Stephane Rydlewski, Creative, Media & Production Manager - Toyota Europe. The online film and 30” TV edits will launch in Italy and France on February 27th and then being rolled out across the rest of Europe. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Maxi Itzkoff |
| Chief Creative Officer | Mariano Serkin |
| Executive Creative Director | Ariel Serkin |
| Executive Creative Director | Juan Pablo Lufrano |
| Executive Creative Director | Rafael Santamarina |
| Copywriter | Brittany Poole |
| Copywriter | Tobias Tercic |
| Art Director | Todd Grinham |
| Art Director | HERNAN GARCIA |
| Producer | Raffaella Scarpetti |
| Producer | Peter Montgomery |
| Account | Mauro Messina |
| Account | Michaela Chweidan |
| Director | Jamie Rafn |
| Director of Photography (DOP) | Brendan Galvin |
| Editor | Tim Hardy |
| Production Company | Smuggler |
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