Aris Theophilakis
Director at Futatsu Industries
Oslo, Norway
Campaign Mammone
Advertiser Obos
Brand Obos
Date of First Broadcast/Publication
Business Sector Real Estate
Story The new OBOS campaign took inspiration from Italy and "Mammones", grown up men who prefer to live with their parents. This is an alien concept in Norway and thus a great contrast to the freedom offered to you by OBOS, where you as a member are given priority when bidding for one of OBOS' 80.000 apartments and houses across Norway. 
Philosophy Obos offers unique advantages in the real estate market, with more than 80.000 houses to sold in priority to members.
Problem Get more members. Get exisiting members to stay.
Result New memberships are up based on this campaign.
Media Type Television & Cinema
Advertising Manager
Director of Photography (DOP)
Art Director
Chief Creative Officer

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