Aris Theophilakis
Director at Futatsu Industries
Oslo, Norway
Campaign Mammone
Advertiser Obos
Brand Obos
Date of First Broadcast/Publication
Business Sector Real Estate

The new OBOS campaign took inspiration from Italy and "Mammones", grown up men who prefer to live with their parents. This is an alien concept in Norway and thus a great contrast to the freedom offered to you by OBOS, where you as a member are given priority when bidding for one of OBOS' 80.000 apartments and houses across Norway. 


Obos offers unique advantages in the real estate market, with more than 80.000 houses to sold in priority to members.

Problem <p>Get more members. Get exisiting members to stay.</p>
Result <p>New memberships are up based on this campaign.</p>
Media Type Television & Cinema
Advertising Manager
Director of Photography
Art Director
Chief Creative Officer

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