Roberto Cucalon
Business Director at Rivas Herrera / Y&R Guayaquil
Guayaquil, Ecuador
Campaign Budclock
Advertiser AB Inbev
Brand Budweiser
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Tagline The happy hour never ends
Story Unlimited happy hours!!!
Philosophy Descubrimos un insight, los consumidores quieren tener el control del happy hour
Problem El happy hour siempre termina
Result Awareness, duplicamos ventas
Media Type Ambient
Production Company
Production Company Producer
Director of Photography (DOP)
Strategic Planning Director
Business Director
Art Director
Group Creative Director

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