HSBC Premier - "Chung"

Saatchi & Saatchi

Saatchi & Saatchi London, United Kingdom

15914

Title	Chung
Agency	Saatchi & Saatchi
Campaign	Life writes the best stories
Advertiser	HSBC
Brand	HSBC Premier
Date of First Broadcast/Publication	2016 / 3
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Philosophy	The latest campaign comprises two films that follow the lives of ‘Audrey’ and ‘Chung’. As the films unfold, so do their respective lives, but not quite in the way that they had originally planned as young children. They both conclude with the idea that life itself writes the best stories and that HSBC Premier can help with the next chapter, whatever that is.
Media Type	Television
Length	60 seconds
Chief Creative Officer	Kate Stanners
Creative Team	Alex Sattlecker
Creative Team	Linda Weitgasser
Account Director	Dan Cunningham
Managing Partner	Charles Pym
Production Assistant	Sam Rendle-Short
Executive Creative Director	Andy Jex
Executive Creative Director	Rob Potts
Chief Strategy Officer	Richard Huntington
Producer	Ally Dean
Buyer	Mindshare Europe
Audio Post Production	Tony Rapaccioli
Editor	Sam Rice-Edwards
Post Production House	Simon Bath
Production Manager	Tabetha Glass-Jackman
Producer	Mark Whittow-Williams
Executive Producer	Lizie Gower
Director	Jeff Labbé
Production Company	Academy Films