Shane Reid
Editor at Whitehouse Post
Los Angeles, United States
TitleR+S
Agency
Campaign Toyotathon Holiday Commercial
Advertiser Toyota Motor Corporation
Brand Toyota
Date of First Broadcast/Publication 2017 / 11
Business Sector Automotive
Story “R+S” unfolds like a film as it tells a family’s multigenerational story using a much loved family tree as the centerpiece. The narrative starts with the grandparents as a young couple and the tree bares their initials, “R+S.” The story continues decades later after the tree has fallen from natural causes. During the holiday season the grandparents visit their daughter’s home to find a framed picture of themselves as a young couple in front of their special tree. As the rest of the family hides in anticipation, they see the inscription of their initials “R+S” on the table and quickly realize its their beloved tree.
Media Type Television & Cinema
Length
Soundtrack Novo Amor "Carry You"
Telecine Company
Chief Creative Officer
Executive Creative Director
Creative Director
Copywriter
Art Director
Copywriter
Copywriter
Executive Director of Integrated Production
Director of Content Production
Executive Producer
Content Producer
Music Supervision
Project Manager
Project Manager
Group Account Director
Account Director
Management Supervisor
Account Supervisor
Chief Strategy Officer
Strategic Planner
Executive Communications Director
Business Affairs Director
Business Manager
Business Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Production Company
Executive Producer
Executive Producer
Head of Production
Line Producer
Director
Editing Company
Executive Producer
Producer
Editor
Assistant Editor
Telecine
Finishing
Finished Artist
Finishing Producer
Mixer and Sound Designer
Sound Design and Mix

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started