| Title | The Breath Holder |
| Agency | Havas Oy Helsinki |
| Campaign | The Breath Holder |
| Advertiser | Cancer Society of Finland |
| Brand | The Cancer Society of Finland |
| Date of First Broadcast/Publication | 2014 / 9 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | If children could decide, they wouldn’t smoke. |
| Story | Children have limited opportunities to influence the choices their parents make. Whereas parents have every opportunity to make the right choice for their children's wellbeing. When a parent smokes in the presence of their children it’s important to remember that every cigarette the parent smokes, the child also smokes. Cigarette smoke at home is a completely unstoppable opponent. Tobacco smoke particles find their way from room to room and increase the child's risk of disease significantly. This film illustrates the child’s point of view of passive smoking. We tell the heartfelt story of a boy who fights against passive smoking with the only means within his reach. |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | Marko Vuorensola |
| Planner | Johanna Vuorensola |
| Art Director | Jon Gustavson |
| Copywriter | Marko Vuorinen |
| Account Director | Nina Myllyharju |
| Project Planner | Muusa Salminen |
| Communications Consultant | Laura Lyyvuo |
| UX Designer | Mika Niemi |
| Production Company | Studio Arkadena |
| Executive Producer | Hana Kovic |
| Sound Design Company | Silencio Helsinki |
| Make Up | Natasa Sevcnikar |
| Art Director | Spela Kropusek |
| Editor | Simon Sedmak |
| Director of Photography (DOP) | Jure Verovsek |
| Line Producer | Urska Vardijan |
| Stylist | Katja Hrobat |
More Work
SEE ALLMonsters
- BRAND:
- The Fragile Childhood
- AGENCY:
- Havas Oy Helsinki
Monsters
- BRAND:
- The Fragile Childhood
- AGENCY:
- Havas Oy Helsinki