Gas-O-Fast - "Quick Relief from Gas and Acidity (Bengali)"

ADK Fortune Communications Mumbai, India

2757

Title	Quick Relief from Gas and Acidity (Bengali)
Agency	ADK Fortune Communications
Campaign	Gas-O-Fast
Advertiser	Mankind Pharma
Brand	Gas-O-Fast
Date of First Broadcast/Publication	2020 / 1
Business Sector	OTC Medicines (Pain Relievers, Cold & Flu, ...)
Philosophy	Mankind Pharma’s Gas-O-Fast, known for its natural antacids, is focused on establishing a stronger presence across the nation. They recently got Saurabh Shukla and Biswanath Basu on board as brand ambassadors for their new campaign. Saurabh Shukla is a well-known face at a Pan-India level whereas Biswanath Basu is particularly popular in the eastern states. Both these celebrities will help tap into new markets, bringing certain credibility on deck for the brand to take advantage of. Keeping in mind both the actor’s forte – a brilliant comic timing – the new campaign is designed in a fun and quirky way. The humour being evoked in the film stems from something close to the product world – heartburn – coming alive in both, its literal and metaphorical sense.
Media Type	Web Film
Length	26 seconds
Chief Executive Officer (CEO)	Rajeev Juneja
Advertising Manager	Joy Chatterjee
Advertising Manager	Eshita Goswami
Managing Partner	Subroto Pradhan
Executive Creative Director	Uday Rao
Creative Team	Ravi Shankar Mishra
Creative Team	Yatharth Sahu
Account Management	Ambar Sharan Lal
Account Management	Vishnu Narain Lal
Account Management	Abhishek Bajpayee
Production Company	GAP Entertainment
Producer	Gautam Ailawadi
Director	Ishwar Singh Muchhal