Kathrin Hoffmann
Associate Art Director at BBH New York
New York, United States
Campaign Don't Go Home
Advertiser Cole-Haan
Brand Cole-Haan
Story To introduce the bold new Cole Haan Chelsea Pump, a heel designed to move effortlessly through city that never sleeps – Cole Haan is lighting up a campaign to prove these shoes can stand up to the ultimate wear test…an all-night New York City dance party. This new campaign brings together outdoor disco ball projections, late-night dance parties, glow-in-the-dark rolling gates and food (and shoe!) trucks during the height of Fashion Week to remind partygoers that, with the Cole Haan Chelsea Pump, there is no need to go home. New York City becomes the medium for bringing the spirit of Cole Haan to life across multiple channels during the hours of the night when downtown comes alive.
Media Type Ambient
Market United States
Chief Creative Officer
Creative Director
Art Director
Executive Creative Director
Head of Production
Agency Producer
Agency Producer
Business Director
Account Manager
Strategic Planner
Strategic Planner
Strategic Planner
Production Company
Production Company TH Productions

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