Graham Drew
Chief Creative Officer at Grey Group Asia Pacific
London, United Kingdom
TitleDebbie Wong cooks Soy Sauce Seabass
Agency
Campaign Your Plastic Diet
Advertiser WWF
Brand WWF
Date of First Broadcast/Publication 2020 / 2
Business Sector Environmental & Animal Issues
Story Asia’s largest TV and Online food channel, the Asian Food Network (AFN) is shocking food lovers into action to help save the environment in collaboration with the World Wide Fund for Nature (WWF). A series of filmed episodes sees Celebrity chefs cooking delicious food such as Soy Sauce Sea Bass and Spicy Clams before adding plastic items like shredded water bottles and grated plastic straws to the food. The recipes are the latest work in an ongoing campaign created by Grey Malaysia, ‘Your Plastic Diet’, which was launched last year to help WWF lobby for a globally binding treaty on plastic pollution. The campaign raises awareness on how plastic pollution has led to particles of microplastic being ingested by people all over the world. The specially commissioned study with The University of Newcastle found that people could be consuming on average five grams of plastic a week, the same as eating a credit card.
Media Type Web Film
Length
Executive Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Art Director
Producer
General Manager
Brand Director

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