| Title | Smoking Changes People? |
| Agency | 358 |
| Campaign | Tobacco Body |
| Advertiser | Cancer Society of Finland |
| Brand | Cancer Society of Finland |
| Posted | July 2013 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | Make the shock effect more shocking |
| Story | Do you remember the pictures of black lungs we were shown at school? Tobacco Body is exactly the same thing done for the iPad age. It is a tool for teachers to show how tobacco changes our bodies. We've been working with Cancer Society of Finland since the inception of our agency cracking the same problem: How do we get teenagers to think critically about smoking? This time we thought about the school world and soon realized that those pictures in the books are still the same. Isn't it time for an update? Can't technology make the shock effect more shocking? Teachers use the site to teach of smoking's dangers. After we'd reached the teachers, we did a campaign in movie theatres to raise awareness among the teens. |
| Media Type | Television & Cinema |
| Length | |
| Production Company | !noob |
| Photographer | Kimmo Syväri |
| Director | Peggy Petrell |
| Director | Krista Durchman |
| Graphic Artist | Pol Sosona |
| Art Director | Anna Lundqvist |
| Copywriter | Jonathan Mander |
| Copywriter | Valtteri Väkevä |
| Art Director | Ville Kovanen |
| Art Director | Maria Friedman |
| Creative Director | Erkki Izarra |
More Work
SEE ALLTobacco Body
- BRAND:
- Cancer Society of Finland
- AGENCY:
- 358
Tobacco Body
- BRAND:
- Cancer Society of Finland
- AGENCY:
- 358