| Title | Audi Stop |
| Brief | A hitchhiker on a cold and lonely country road. As an Audi R8 sports car rapidly approaches, he sticks his thumb out. The car momentarily slows, but then accelerates again and roars off into the distance, leaving the hiker alone with his thumb still raised. A caption reads: “Thanks. For the 1.5 million likes on our Facebook page.” |
| Agency | Verba s.r.l |
| Campaign | Audi stop |
| Advertiser | Audi |
| Brand | Audi sport- R8 |
| Posted | November 2016 |
| Business Sector | Cars |
| Story | One and a half million Facebook fans deserve a big thank you. And Audi Italia does it with a film that speaks the language of the web, using it with irony to build a story around the thumbs up metaphor, which is both the ‘like’ icon, but also the universal hand signal used by hitchhikers. |
| Media Type | Television |
| Creative Director | Luca Cortesini |
| Creative Director | Michelangelo Cianciosi |
| Copywriter | Samantha Scaloni |
| Art Director | Matteo Pozzi |
| Photographer | Alberto Colombo |
| Production Company | Karen Film |
| Director | Alberto Colombo |
| Production Company Producer | Tommaso Pellicci |
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