Giacomo Nuti
Associate Creative Director at M&C Saatchi Berlin
Berlin, Germany
TitleButtons
Agency
Campaign Kick A** Colors
Advertiser Native Instruments
Brand Maschine
Date of First Broadcast/Publication
Business Sector Computer Software & Multimedia Productions
Story KICK A** COLORS
Based in Berlin and LA, Native Instruments is a leading manufacturer of software and hardware for computer-based audio production.
Their most notable products include the world-famous DJ software Traktor and the groove production box Maschine.
Maschine’s new color-able pads are very revolutionary and iconic for creating music. Thus they are at the center of the campaign.
Three minimal and bold motives that speak straight to the heart and mind of the Maschine lovers. 
Media Type Print
Account Supervisor
Copywriter Robert Hall
Copywriter
Art Director
Creative Director
Chief Creative Officer

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