|Agency||M&C Saatchi Berlin|
|Campaign||Kick A** Colors|
|Date of First Broadcast/Publication|
|Business Sector||Computer Software & Multimedia Productions|
|Story|| KICK A** COLORS|
Based in Berlin and LA, Native Instruments is a leading manufacturer of software and hardware for computer-based audio production.
Their most notable products include the world-famous DJ software Traktor and the groove production box Maschine.
Maschine’s new color-able pads are very revolutionary and iconic for creating music. Thus they are at the center of the campaign.
Three minimal and bold motives that speak straight to the heart and mind of the Maschine lovers.
|Account Supervisor||Bori Toth|
|Art Director||Amer Khaled|
|Creative Director||Jan Lucas|
|Chief Creative Officer||Bjoern Bremer|
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