Giacomo Nuti
Associate Creative Director at M&C Saatchi Berlin
Berlin, Germany
TitleIL CUBO – THE MAN ON THE BOX
Agency
Campaign WRC campaign 2016: #4TheFans – We Rally For You.
Advertiser M&C Saatchi Sport & Entertainment Berlin
Brand Volkswagen
Date of First Broadcast/Publication
Business Sector Sport Cars
Story M&C Saatchi Sport & Entertainment celebrates rally fans all over the world with the new WRC campaign #4TheFans. At the heart of the campaign is a 4.30 minute long cinematic mockumentary, told with a twinkle in the eye. In it, the story of the enthusiastic rally fan Roberto Fratelli - called IL CUBO – is told. Il Cubo has not missed a Rally Italy since his childhood and with him he always carries his legendary box, making him famous on and off the track. 
Media Type Television
Length
Creative Director
Copywriting
Copywriter Robert Hall
Art Director Heath Lock
Account Management Alexander Führling
Production Big Fish Berlin
Director Marten Persiel
Cinematography

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