| Title | The Parisian Rendez-Vous |
| Agency | Wunderman |
| Campaign | The Parisian Rendez-Vous |
| Advertiser | Le Drugstore Parisien |
| Brand | Le Drugstore Parisien |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | Retail, Distribution & Restaurants |
| Story | Parisians use self-service electric scooters on a daily basis. So one night, the agency borrowed all the scooters in the area and parked them in front of its client's store, Le Drugstore Parisien. The next day, when people searched for scooters on their apps, they found...the store. Scooters had become media! The agency even hijacked the scooters' GPS trackers to drive people to the store via the app. And to ensure a constant supply of scooters, users who parked one in front of the store were rewarded with discounts. |
| Media Type | Case Study |
| Length | |
| Chief Executive Officer (CEO) | Vincent Druguet |
| Executive Creative Director | Thomas Derouault |
| Managing Director | Florent Depoisier |
| Head of Strategy | Virgile Brodziak |
| Creative Director | Paul-Emile Raymond |
| Creative Director | Adrien Mancel |
| Art Director | Florian Amoneau |
| Copywriter | Thomas Blanc |
| Project Manager | Solenn Laurent |
| Senior Project Manager | Etienne Pernet |
| Motion Designer | Thomas Mouilley |
| Editor | Agathe Soula |
| Head of Production | Raphael Fruchard |
| Producer | Martin Sumeire |
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