Account Supervisor
at
F/Nazca Saatchi & Saatchi Publicidade Ltda.
São Paulo, Brazil
| Title | War Veterans |
| Title (original language) | Veteranas de Guerra |
| Agency | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
| Campaign | War Veterans |
| Advertiser | Fundação Sos Mata Atlãntica |
| Brand | Fundação Sos Mata Atlãntica |
| Date of First Broadcast/Publication | 2012 / 9 |
| Business Sector | Environmental & Animal Issues |
| Story | An animated 1-minute film features gun-toting soldiers in business suits unleashing firepower on the Brazilian forest, to pave the way for buildings and cities. A powerful metaphor for the destruction of nature by man, the commercial compares the few trees that have survived urbanization to War Veterans. |
| Philosophy | The Fundação SOS Mata Atlântica (SOS Atlantic Forest Foundation), a Brazilian NGO established in 1986 with the aim of preserving the remaining tropical forest, is again defending the cause that led to its creation. And, in a campaign created by F/Nazca Saatchi & Saatchi, invites the population to honor the rare native species that have survived the urban growth of São Paulo, the most populous city in the Americas. The “War Veterans” commercial resembles an action movie where modern evils overpower nature |
| Media Type | Television & Cinema |
| More Information | http://veteranasdeguerra.org |
| Art Director | Fabiano de Queiroz Tatu |
| Art Supervisor | Thiago Espeche |
| Creative Director | Theo Rocha |
| Creative Director | Eduardo Lima |
| Creative Director | Fábio Fernandes |
| Account Supervisor | Marcello Penna |
| Account Supervisor | Carmen Rodrigues |
| Account Supervisor | Rafael Martins |
| Agency Producer | Gisele Campos |
| Production Company | Fulano Filmes |
| Director | Rene Sampaio |
| Director | Javier Lourenco |