| Title | Samsung Life Changer |
| Brief | Are you ready to change your life? Samsung's VR experience travelled the world asking this very question. Anyone who was game could pop on a simulator and be transported to a music festival in Europe, get barrelled in the mythic Teahupoo wave, feel the rush of extreme downhill biking or visit a cities around the world...and more. |
| Agency | Cheil France |
| Campaign | Samsung Life Changer |
| Advertiser | Samsung Electronics France |
| Brand | Samsung |
| Posted | November 2017 |
| Business Sector | Mobile Telephones & tablets |
| Story | Create an experiential program able to allow the greatest number of persons to discover all S7 and Gear VR experiences and launch the world’s first VR theme park, the Samsung Life Changer Park. An ambitious experiential program to demonstrate massively the possibilities of VR throughout 9 VR dynamic attractions created for the occasion. Surfing, Running, Automotive, Travel, Music, Gaming, and Fashion: 7 millennials passion points endorsed by 6 famous French people recognized as experts in their field to show immersive and emotional potential of VR. S7 Life Changer has allowed more than 300 000 visitors to test the Virtual Reality experience 99% of visitors wanted to repeat the experience 95% say they have now a high positive image of virtual reality 79% had an improved brand image of Samsung 2/3 of visitors now want to visit the Samsung Experience Store in Paris 63% intend to buy a Samsung device |
| Problem | In 2016, Samsung launched not only the smartphone Galaxy S7, but a whole ecosystem of products able to offer an immersive VR experience. (Gear 360° camera, Gear VR Headset, Gear S2 Watch, Level on Headset, Icon X headphones). An opportunity considering the fact that 2016 was supposed to be the year of VR. But sales didn’t meet market expectations. The main barrier to leverage in France was consumers’ unawareness : 50% of French were not familiar with virtual reality and 28% feared to get cut off from reality (Source: Toluna survey, LSA magazine, April 2016). So, how did Samsung open consumer’s eyes to VR ? |
| Media Type | Digital |
| Creative Director | Nicolas Paillieux |
| Copywriter | Yvan HIOT |
| Art Director | Christophe Pilate |
| Production Company | Les Improductibles |
| Agency Producer | Emilie Giorgetti |
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