| Title | Burning Billboard |
| Agency | Saatchi & Saatchi New Zealand |
| Campaign | The Way It Should Be |
| Advertiser | NZ Sealord |
| Brand | Sealord |
| Date of First Broadcast/Publication | 2014 |
| Product | Smoked salmon |
| Business Sector | Food |
| Tagline | Smoked. The way it should be |
| Media Type | Billboard |
| Length | |
| Production Company | Gorgeous Enterprises |
| Advertising Manager | Melissa Semmens |
| Advertising Manager | Sarah Sandoval |
| Executive Creative Director | Antonio Navas |
| Creative Group Head | Cory Bellringer |
| Creative Group Head | Matt Sellars |
| Agency Producer | Anna Kennedy |
| Designer | Rob Flynn |
| Account Planner | Sarah Hodgetts |
| Business Director | Shelley Winsor |
| Account Director | Katja Green |
| Director | Rowan Webb |
| Executive Producer | Edwina Monaghan |
| Director of Photography (DOP) | Kent Belcher |
| Editor | Zac Blair |
| Sound Design Company | Franklin Road |
| Media Agency | Starcom MediaVest |
| Media Director | Matt Kum |
| Media Director | Jesse Jones |