| Title | Musica Makes More Milk |
| Agency | DDB Canada |
| Campaign | Music Makes More Milk |
| Advertiser | BC Dairy Association |
| Brand | Milk |
| Date of First Broadcast/Publication | 2012 / 10 |
| Business Sector | Milk & Milk Based |
| Story | People enjoy music. Cows enjoy music, too. In fact, when cows like what they hear they can produce more milk. So we created a music contest judged by cows. Consumers can compose a song on the Music Makes More Milk website, with its built-in music generator, and submit it for voting. The winner of a trip to the Grammy Awards will ultimately be chosen by a herd of cows, depending upon how much milk they produce. www.musicmakesmoremilk.com |
| Media Type | Web Site |
| Media Rep. | Erica Bauer |
| Post Production | Transmission |
| Sound Design Company | GGRP |
| Other | Kirby Szeto |
| Other | Dan De Sosa |
| Other | Chris Dagenais |
| Other | BJ Vicks |
| Other | Nik Badminton |
| Information Architect | Kristy Streefkerk |
| Designer | Kelsey Bowman |
| Agency Producer | Kimberly Billan |
| Account Director | Svetlana Connolly |
| Account Supervisor | Scott Barr |
| Copywriter | Kevin Rathgeber |
| Art Director | Shawn McCann |
| Art Director | Daryl Gardiner |
| Associate Creative Director | Daryl Gardiner |
| Creative Director | Cosmo Campbell |
| Creative Director | Dean Lee |