Harry Parianos
Account Director at McCann Erickson
Athens, Greece
TitleThe Hand
Campaign The Hand
Advertiser ActionAid International
Brand ActionAid

That's why during the spot, we see a hand removing, destroying and throwing away the food, the water and the notebooks of children of the developing world, symbolizing the end of their sponsorships. 

Problem <p>During western world's crisis, Actionaid sponsorships decreased. In order to make the sponsors reconsider, we reminded them that stoping sponsoring a child in need, is like taking back everything they have offered him till now.<span> </span></p>
Media Type Television & Cinema
Production Company
Account Director
Director of Photography
Creative Director
Art Director

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