Harry Parianos
Account Director at McCann Erickson
Athens, Greece
TitleThe Hand
Agency
Campaign The Hand
Advertiser ActionAid International
Brand ActionAid
Business Sector Charities, Foundations, Volunteers
Story That's why during the spot, we see a hand removing, destroying and throwing away the food, the water and the notebooks of children of the developing world, symbolizing the end of their sponsorships. 
Problem During western world's crisis, Actionaid sponsorships decreased. In order to make the sponsors reconsider, we reminded them that stoping sponsoring a child in need, is like taking back everything they have offered him till now. 
Media Type Television & Cinema
Director
Production Company
Account Director
Director of Photography (DOP)
Creative Director
Copywriter
Art Director

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