Memorial Sloan Kettering Cancer Center - "Memorial Sloan Kettering: Carl's Story"

Pereira O'Dell

Pereira O'Dell New York, United States

12458

Brand: Memorial Sloan Kettering Cancer Center
Country: United States

Advertiser: Memorial Sloan-Kettering

Title	Memorial Sloan Kettering: Carl's Story
Agency	Pereira O'Dell
Campaign	Science Saves
Advertiser	Memorial Sloan-Kettering
Brand	Memorial Sloan Kettering Cancer Center
Date of First Broadcast/Publication	2016 / 10
Business Sector	Hospitals, Healthcare facilities & Medical Services
Tagline	Science Saves More Than Lives
Story	Pereira & O’Dell NY and Memorial Sloan Kettering reunite with renowned documentarian David Gelb to introduce cancer survivors, Carl and Sue, in its new “Science Saves” campaign. MSK are world leaders in treating many of the most complex, challenging types of the disease, ‘Science Saves’ is able to not only tell the patients’ stories but also the stories of the doctors, nurses, and other healthcare professionals who work together to care for them. The work demonstrates how the institution’s singular focus on cancer research, treatment, and care impacts and guides patients at each point in their journey. Carl Verdi devoted his life to education, first as a high school science teacher, and then as a principal. As he was settling into his well-deserved retirement and looking forward to his 70th birthday, he received a diagnosis that changed everything: a complex pancreatic cancer and bile duct cancer. With Carl’s life on the line, his local doctor knew he needed the best possible care and advised him to go to Memorial Sloan Kettering. At MSK, Carl first met with surgeon William Jarnagin. When Dr. Jarnagin saw Carl’s tumor was in a location too complex to be safely treated with surgery, he consulted with medical oncologist Ghassan Abou-Alfa. At the time, there was no standard procedure for treating a cancer like Carl’s, so Dr. Abou-Alfa had to think innovatively. He opted to put Carl on an intensive round of chemotherapy to shrink the tumor enough to make it operable.
Media Type	Web Film
Length	174 seconds
Market	United States
More Information	http://www.mskcc.org
Executive Creative Director	Dave Arnold
Creative Director	Jake Dubs
Creative Director	Sara Worthington
Copywriter	Michelle Lamont
Art Director	Alex Parodi
Managing Director	Cory Berger
Group Account Director	Mitchell Wexler
Account Supervisor	Joelle Hadaya
Account Executive	Jana Cudiamat
Chief Strategy Officer	Matt Herrmann
Chief Creative Officer & Co-Founder	PJ Pereira
Associate Strategy Director	Mai Vui
Head of Production	Tennille Teague
	Tamara Lecker
Business Affairs	Russ Nadler
Business Affairs Coordinator	Christina Hadley
Director of Public Relations	Molly Parsley
Production Company	Nonfiction Unlimited
Director	David Gelb
Music Company / Composer	Asche & Spencer
Audio Company	Heard City
Post Production	Artjail