|Agency||F/Nazca Saatchi & Saatchi Publicidade Ltda.|
|Date of First Broadcast/Publication|
|Business Sector||Chocolate, Bars, Candies, Chewing-Gum|
|Story||The film shows a young man patiently waiting for his dog’s grooming session to end. Clearly there could not be a more monotonous moment imaginable. However, as he begins to chew a piece of Trident Fresh he observes a totally new reality: a fun choir of fish inside an aquarium begin performing the classic “Bohemian Rhapsody” by Queen. In an ascending tone, the choir spreads its euphoria throughout the pet shop, and in the final scene we witness the young man joining in the choir.|
|Philosophy||The new campaign for Trident Fresh goes beyond traditional flavour attributes andproposes a fresh mental renewal to its consumers.|
|Art Director||Theo Rocha|
|Advertising Manager||Ana Paula El Beck|
|Advertising Manager||Felipe Pedrolli|
|Advertising Manager||Vinicius Germano|
|Advertising Manager||Gonzalo Uribe|
|Sound Design Company||Ed Cortes|
|Post Production||Clan VFX|
|Director of Photography (DOP)||Andre Faccioli|
|Executive Producer||Adriano Costa|
|Production Company||Stink São Paulo|
|Art Director||Rodrigo Castellari|
|Account Planner||Caio Felipe|
|Account Planner||Monica Bauer|
|Account Planner||Rafael Camilo|
|Account Planner||Dorian Dack|
|Account Planner||José Porto|
|Account Supervisor||Marcela Paiva|
|Account Supervisor||Camila Hamaoui|
|Account Supervisor||Saulo Sanchez|
|Account Supervisor||Marcello Penna|
|Creative Director||Fábio Fernandes|
|Creative Director||Eduardo Lima|
|Art Supervisor||João Linneu|
|Art Director||João Linneu|
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