Title | Save the Boy |
Agency | BBH |
Campaign | Save the Boy |
Advertiser | St John Ambulance |
Brand | St John Ambulance |
Date of First Broadcast/Publication | 2013 / 9 |
Business Sector | Medical Equipment |
Tagline | You can be the difference between life and death |
Story | A boy and his father play in a garden as a woman, who we assume to be the mother, seemingly looks on through the kitchen window. The boy climbs a tree but a branch breaks and he falls to the earth with a sickening thud. The shocked woman runs out of the kitchen as we hear that she is a St John Ambulance volunteer, with the first aid knowledge to save lives. But as she reaches the garden we realise she has no connection to the boy and his father after all but has rushed out to take her washing in from the rain…meanwhile in the empty park the boy is unconscious with the dad screaming for help, as viewers are implored to find out how to save the boy. |
Media Type | Television |
Length | |
Sound | Factory Studios |
Editing Company | Final Cut |
Post Production | MPC LDN |
Advertising Manager | Sue Killen |
Creative Team | Rob Ellis |
Creative Team | Alex Ball |
Sound | Sam Robson |
Editor | Joe Guest |
Editor | Paul Moth |
Special Effects / VFX | Josh King |
Special Effects / VFX | Tom Harding |
Special Effects / VFX | Adam Crocker |
Colorization | Jean-Clément Soret |
Colorization | James Tillet |
Production Company | Blink London |
Director | Dougal Wilson |
Executive Producer | James Studholme |
Account Manager | Lauren Blunden |
Producer | Nathalie Parish |
Production Company Producer | Ewen Brown |
Director of Photography (DOP) | Lasse Frank |