|Title||Magnum Pleasure Hunt Across Amsterdam|
|Campaign||Magnum Pleasure Hunt Across Amsterdam|
|Date of First Broadcast/Publication|
|Business Sector||Ice Cream|
|Story|| With Augmented Reality combined with Google maps and the iPhone’s GPS/Gyro functionality we created a phone application that allowed people, in a real life version of Pac Man, to run the streets of Amsterdam and collect the ingredients of the Magnum infinity. But instead of ghosts as in the original, the players where chased by greedy mouths trying to eat the chocolate before you.|
A tailor-made version for a specific city gives a more accurate experience in terms of positioning which wouldn’t be possible with a global version. This way we know exactly how the game field would look and could map out every building and street on Google maps. The result is the illusion that objects, as the greedy mouths could literally appear from behind a corner starting to chase you. The application was supported by an event, with a Magnum headquarter, where people could change their points in to a Magnum Infinity.
|Problem||To further reinforce the brand promise “For pleasure seekers” and introduce a new member of the Magnum family: “Magnum Infinity”. But how do you take it to the next level if the first version “claimed” the whole Internet? You bring it to the real world.|
|Media Type||Case Study|
|Creative Director||Patrik Westerdahl|
|Creative Director||Petter Lublin|
|Advertising Manager||Mick Van Ettinger|
|Advertising Manager||Sophie Galvani|
|Advertising Manager||Alper Eroglu|
|Advertising Manager||Camilla Scognamiglio|
|Interactive Designer||Ellinor Bjarnolf|
|Interactive Designer||Rasmus Sjöborg|
|Account Director||Tina Jarlerud|
|Account Assistant||Lisa Flacké|
|Account Assistant||Sofia Jönsson|
|Account Manager||Jessica Nordlund|
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