| Story | The brief was launch the Magnum Infinity ice cream online, and to create a solution that would engage 'Pleasure Seekers' and make them share it. In 2011 we created a classic platform game for Magnum. This year we took one step further and made an interactive 3D experience. Using Bing street view you steer a heroine. She runs through New York, drives through Paris and surfs off Rio de Janerio. The goal is to collect chocolate bonbons (the main ingredient in Magnum Infinity), then share the score in social media and challenge your friends to beat it. |