Aden Hepburn

Aden Hepburn

Managing Director & ECD at VML Australia, Sydney
Sydney, Australia

About me

Managing Director & Executive Creative Director in agency land with substantial experience in all aspects of digital marketing and the wider advertising industry - from integrated creative campaigns and mobile platforms right through to product development and running an innovation practice. Building Australia's fastest growing, award winning, high-performance agency. Mentoring and motivating an exceptionally passionate team of digital leaders, creatives, technologists, strategists, user experience gurus and project managers. Sounding board to many clients, business owners and industry figures. Focus on digital strategy, business transformation, innovation and big ideas. Leading the industry on creative innovation, technology and product & service design, both online and as part of real world, tangible experiences. Current FWA Judge, LIA Judge, AIMIA Judge, ADMA Judge, Effies Judge, New York Festivals Judge, AWARD Judge and Digital Committee member at The Communications Council. Named in B&T magazine's 30 under 30 leaders, along with AdNew's 40 under 40 leaders. Founder of the worlds leading digital marketing & creative technology blog, Digital Buzz. Honoured to win multiple awards at almost every global awards show; such as Cannes Lions, FWA's, OneShow, Spikes Asia, AWARD Awards, New York Festivals, LIA's, SXSW Interactive, ANDY's, CLIO's, The Webby's... and even a yellow D&AD pencil. Specialties: + Digital Strategy, Design, Development & Management + Online Advertising Campaigns & Rich Media + Social Media Strategy & Campaign Development + Mobile Platforms, Mobile Websites & Mobile Marketing + User Experience, Information Architecture, Wireframes + Search Engine Optimisation Strategy & Vision + Search Marketing Strategy, Optimisation & Development + Digital Startup Experience & Platform Development + eCRM, eDM, A/B Testing, Landing pages + Facebook Apps, Social Integration, Optimisation


Managing Director & ECD
VML Australia
Sydney, Australia
February 2012 - Present (10 years 6 months)
Group Digital Director
North Sydney, Australia
February 2011 - Present (11 years 6 months)
Digital Committee
January 2011 - Present (11 years 7 months)
Digital Buzz
January 2009 - Present (13 years 7 months)
Head of Digital
Crows Nest, Australia
February 2005 - February 2012 (7 years)
After originally joining IdeaWorks to run the Optus digital account, I was tasked with developing a digital business, helping to transform a traditional agency into an integrated offering that now features almost 25+ full time digital specialists that have become a pivotal force driving company growth.

I mentor, motivate and engage a highly skilled team of strategists, creatives, producers and developers working across leading global and local brands to deliver integrated digital and social solutions, both online and in the real world.

Specifically producing digital and social strategy, enterprise websites, rich media campaigns, ecommerce, mobile platforms, iPhone apps, social campaigns, direct marketing and in-store / real world digital experiences...

The position sees me playing an integral role across existing clients and new business pitches.

Essentially, my job is to inspire digital innovation and integration in everything the agency does, ensuring that we are pushing the boundaries and creating big ideas.
Lead Digital Art Director
Mesh Online
2003 - 2005 (2 years)
As a Digital Art Director, I was responsible for taking briefs and delivering website solutions. From website planning and strategy, to website design, animation and search engine optimisation.

This position saw me working closely with top developers, this helped grow my knowledge of how advanced web systems work and what elements and technology is needed to design, create and manage these solutions.
Executive Creative Director
GPY&R Sydney / VML Australia
Sydney, Australia

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