Title | Sydney-Shanghai |
Agency | BBH |
Campaign | Global Development |
Advertiser | Guardian Media Group |
Brand | Guardian Global Development |
Date of First Broadcast/Publication | 2013 / 10 |
Business Sector | Online Press, Media & Information |
Tagline | Imagine if Sydney's harbour were doing as much business as Shanghai's |
Story | The creative uses well known ‘first-world’ global landmarks, forcing a visual comparison which allows the pace of the developing world to be made relative. |
Problem | The Guardian Global Development site, which launched in 2010, aims to engage a global audience on present and future development issues. The site hosts comment from a range of voices around the globe, alongside news, debate, data and student resources. |
Media Type | |
Advertising Manager | Natalie Roper |
Strategy Director | Agathe Guerrier |
Strategic Business Lead | Ngaio Pardon |
Art Director | Shelley Smoller |
Copywriter | Raphael Basckin |
Associate Creative Director | Carl Broadhurst |
Associate Creative Director | Peter Reid |
Executive Creative Director | David Kolbusz |
Production Company Producer | Sally Green |
Digital Display Director | Richard Atkins |
Integrated Production | Bryony Dellow |
Designer | James Townsend |
Account Director | Jon Barnes |
Account Manager | Fiona Buddery |
Illustrator | Jean-Marie Vivès |