|Title||Space Jam 20 : Defy The Post|
|Campaign||Space Jam 20 : Defy The Post|
|Date of First Broadcast/Publication|
|Business Sector||Apparel, Fashion & Footwear|
|Story|| On space jam’s 20th anniversary, the original superteam -|
the monstars - are back and they’ve taken over the courts! The challenge was to get this nation’s ballers to defy them in the digital space. Defy the post : wechat takeover - an intergalactic basketball challenge disguised within two of china’s most influential sites, tencent nba and hypebeast. Ballers play to take back control of thier social feed. Tencent nba : satellite hoops on the tencent site, a moving satellite hoop hovers on the page for ballers to score on. Shoot the ball to activate the lasers. Make 3 shots in a row to blow it up to smithereens. Hypbeast : hurricane spin moves spin the ball to create a hurricane that blows away the monstars chillin’ in the hypebeast site. The faster the spin, the crazier the site breaks, breaking through the galaxy.
|Executive Creative Director||Eric Cruz|
|Creative Director||Peepo David|
|Creative Director||Morris Lee|
|Creative Director||Eric Cruz|
|Art Director||Morris Lee|
|Digital Art Director||Morris Lee|
|Digital Art Director||Buboy Paguio|
|Technical Director||Neil Nand|
|Interactive Designer||Buboy Paguio|
|Account Director||Stefan Hawes|
|Account Director||Xu Zi|
|Account Manager||Yoush Huang|
|Strategic Planning Director||David Buckley|
|Agency Producer||Bobo ZHOU|
|Sound Production||The Rec Room Sdn Bhd|
|Sound Designer||Jashir Bin Junaidi|
|Audio Village / Sound Studio Producer||Chris Low|
|Music Composer||Tatsuro Miller|
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