Buboy Paguio
Interactive Designer at AKQA
Taguig City, Philippines
TitleSpace Jam 20 : Defy The Post
Agency
Campaign Space Jam 20 : Defy The Post
Advertiser Nike
Brand Jordan
Date of First Broadcast/Publication
Business Sector Apparel, Fashion & Footwear
Story On space jam’s 20th anniversary, the original superteam -
the monstars - are back and they’ve taken over the courts! The challenge was to get this nation’s ballers to defy them in the digital space. Defy the post : wechat takeover - an intergalactic basketball challenge disguised within two of china’s most influential sites, tencent nba and hypebeast. Ballers play to take back control of thier social feed. Tencent nba : satellite hoops on the tencent site, a moving satellite hoop hovers on the page for ballers to score on. Shoot the ball to activate the lasers. Make 3 shots in a row to blow it up to smithereens. Hypbeast : hurricane spin moves spin the ball to create a hurricane that blows away the monstars chillin’ in the hypebeast site. The faster the spin, the crazier the site breaks, breaking through the galaxy.
Media Type Gaming
Length
More Information
Executive Creative Director
Creative Director
Creative Director
Creative Director
Copywriter
Copywriter
Copywriter
Art Director
Digital Art Director
Digital Art Director
Technical Director
Developer
Developer
Designer
Interactive Designer
Account Director
Account Director
Account Manager
Strategic Planning Director
Agency Producer
Director
Sound Production
Sound Designer
Audio Village / Sound Studio Producer
Music Composer

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