I created the Nike Unlimited Stadium LED Run Track (Grand Clio, 15 Lions, 7 D&AD), Smart TXTBKS (Cannes Grand Prix, Yellow Pencil, Grand Clio) and Nike Hyper Court (shared by Lebron himself, D&AD)—among others.
Beyond advertising, I’ve been selected to Esquire's ‘Best and Brightest’, described as ‘14 individuals and organizations changing our environment, circumstances, and minds for the better.’
I focus on creating instant impact. W/in a year of my joining, both BBH and FF won AdAge International Agency of the Year (2016, 2018). My work lifted two unranked agencies to Top 20 in the Gunn Report. I ain’t no Kevin Durant, I’ve never joined a super team to win a championship.
I’m obsessed with apprenticing under bonafide geniuses—no matter how difficult. I spent my formative years w/ two : Fred, who founded Fred & Farid, and Droga protegé Andrew Petch. I owe them everything.
I strive to create work people will wanna Google. But while it’s my digital work that’s earned most recognition, I hate innovation for innovation’s sake, and think too many ECDs focus on being first rather than being best.
My goal is to help a strong Creative Leader build a dynasty the likes of 2000-2004 CP+B, 2005-2008 Droga, 1968-1975 Saatchi.