Interac - "Snowman"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

7915

Title	Snowman
Agency	Zulu Alpha Kilo
Campaign	Interac Holiday Campaign
Advertiser	Interac Association
Brand	Interac
Posted	November 2015
Business Sector	Banking, Finance, Law & Insurance
Story	Interac is Canada’s debt payment network. Interac took direct aim at costly credit card fees in an effort to get consumers thinking twice about the way they pay for holiday purchases. The OOH campaign featured three executions with hard-hitting lines reminding consumers about the consequences of overspending on credit and encouraging them to pay with their own money using Interac Debit instead. To compliment the traditional OOH three unique, high-impact out-of-home installations were developed to stop Canadians in their tracks during their holiday shopping. Interac is Canada’s debit payment system.
Media Type	Outdoor/Out of Home
Creative Director	Ron Smrczek
Copywriter	Sean Atkinson
Copywriter	Nick Asik
Copywriter	George Ault
Art Director	Shawn James
Art Director	Grant Cleland
Production Company	Brahaus Productions
Agency Producer	Kari Macknight Dearborn
Agency Producer	Tara Handley
Account Manager	Rob Feightner
Account Manager	Adrian Goodgoll
Account Manager	Kait Babin
Strategic Planner	Ebrahim El Kalza
Advertising Manager	Barry Campbell
Advertising Manager	Andrea Danovitch
Advertising Manager	Jennifer Lee
Advertising Manager	Hizola Toovi