Martin Schön
Agency Producer at Jung von Matt AG
Hamburg, Germany
TitleOnline Street Musicians
Campaign Online Street Musicians
Advertiser Red Cross
Brand Deutsches Rotes Kreuz
Business Sector Charities, Foundations, Volunteers
Story There are 300.000 homeless people in Germany, many of them street musicians. Their problem: today passers-by are more concerned with themselves or their online devices and donate less and less money.
To give street musicians their audience back we took them to a place beggars usually have no access to: the internet. Instead of playing in front of shops we let them play in front of online shops – as interactive banners. With one click people could donate money to the German Red Cross and post or tweet about it.
Media Type Case Study
Group Creative Director
Group Creative Director
Agency Producer
Agency Producer
Production Company
Art Director
Creative Director

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