trainline.com - "Be Sensible"

MullenLowe UK

MullenLowe UK London, United Kingdom

9353

Title	Be Sensible
Agency	MullenLowe UK
Campaign	Be Sensible
Advertiser	The Trainline.com
Brand	trainline.com
Date of First Broadcast/Publication	2012 / 8
Business Sector	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Tagline	Be sensible – book on thetrainline.com.
Story	Continuing to demonstrate their sense of humour, the ad begins with a typically British train carriage until a very excited business man bursts into the carriage and manically announces that you can save heaps of cash by booking train tickets in advance on thetrainline.com. Complete chaos and pandemonium ensues as each passenger shows their frustration at wishing they had known this before in different ways. There is one passenger in the carriage that has been ‘sensible’ though and bought her train tickets in advance online. As she sits back and relaxes in the middle of the mayhem we are reminded to ‘Be sensible – book on thetrainline.com’.
Problem	The campaign is intended to remind British train travellers that it’s easy to save money on tickets with thetrainline.com and that you’d be mad – quite literally - to pay more money than you need to on your train tickets.
Media Type	Television
Market	United Kingdom
Editing Company	Final Cut
Post Production	Finish TV
Audio Post Production	Wave Studios
Creative Director	Richard Denney
Creative Director	Dave Henderson
Art Director	Christian Sewell
Copywriter	Andy Mcananey
Agency Producer	Ally Dean
Production Company	Academy Films
Director	Si & Ad