|Title||LeBron James in Re-Established 2014|
|Advertiser||Beats Electronics LLC.|
|Brand||Beats by Dre|
|Date of First Broadcast/Publication|
|Business Sector||TV, Hi-Fi, Video, Personal Stereo & Accessories|
|Story|| The words “Akron Est. 1984” are inked on LeBron James’ body.|
Moving back to Cleveland in 2014 is the re-establishment of his legacy in Northern Ohio. He now embarks on the next and greatest chapter of his career.
This offseason, with Powerbeats2 Wireless, LeBron has re-established his body through intense training. He’s also re-established his legacy and connections to the community in Akron.
Powerbeats2 Wireless combines the emotion of Beats and the power of wireless to allow athletes to be free to test their limits and play as hard as they can.
Uncover the stories that made LeBron James here: http://beats.is/LeBronPlaylist
Shop Beats by Dre Powerbeats2 Wireless Earphones here: http://www.Powerbeats2Wireless.com
Track: Take Me to Church by Hozier
iTunes: http://beats.is/iHozierBeats Music: http://beats.is/bmHozier
|CMO, Head of Global Marketing, Beats By Dre||Omar Johnson|
|Vp, Global Marketing, Beats By Dre||Jason White|
|Brand Marketing Director, Beats By Dre||Kevin O'Connor|
|Director of Advertising, Beats By Dre||Diallo Marvel|
|Executive Producer, Beats By Dre||Kerli Teo|
|Producer, Beats By Dre||Ana Julfayan|
|Post Production Producer, Beats By Dre||Cindy Chapman|
|Creative Director||William Esparza|
|Creative Director||Zach Hilder|
|Associate Creative Director||Lauren Smith|
|Group Creative Director||James Stephens|
|Account Supervisor||Marco Koenig|
|Production Company||The Sword Fight|
|Editing Company||Spot Welders|
|Art Director||Rance Randle|
|Post-production Producer||Carolina Sanborn|
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