Kevin O'Connor
Senior Marketing Director at Beats by Dr. Dre
Los Angeles, France
TitleLeBron James in Re-Established 2014
Agency
Campaign Re-Established 2014
Advertiser Beats Electronics LLC.
Brand Beats by Dre
Date of First Broadcast/Publication
Product Powerbeats2 Wireless
Business Sector TV, Hi-Fi, Video, Personal Stereo & Accessories
Story The words “Akron Est. 1984” are inked on LeBron James’ body.
Moving back to Cleveland in 2014 is the re-establishment of his legacy in Northern Ohio. He now embarks on the next and greatest chapter of his career.
This offseason, with Powerbeats2 Wireless, LeBron has re-established his body through intense training. He’s also re-established his legacy and connections to the community in Akron.
Powerbeats2 Wireless combines the emotion of Beats and the power of wireless to allow athletes to be free to test their limits and play as hard as they can.
Uncover the stories that made LeBron James here: http://beats.is/LeBronPlaylist
Shop Beats by Dre Powerbeats2 Wireless Earphones here: http://www.Powerbeats2Wireless.com
Track: Take Me to Church by Hozier
iTunes: http://beats.is/iHozierBeats Music: http://beats.is/bmHozier 
Media Type Television
Length
CMO, Head of Global Marketing, Beats By Dre
Vp, Global Marketing, Beats By Dre
Brand Marketing Director, Beats By Dre
Director of Advertising, Beats By Dre
Executive Producer, Beats By Dre
Producer, Beats By Dre
Post Production Producer, Beats By Dre
Creative Director
Creative Director
Associate Creative Director
Group Creative Director
Account Supervisor
Production Company The Sword Fight
Editing Company
Art Director
Copywriter
Editor
Post-production Producer

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