Mauritshuis - "A reproduction of your home"

Publicis Amsterdam

Publicis Amsterdam Amstelveen, Netherlands

7173

Title	A reproduction of your home
Agency	Publicis Amsterdam
Campaign	The real girl with a Pearl Earring
Advertiser	Mauritshuis
Brand	Mauritshuis
Date of First Broadcast/Publication	2014 / 7
Business Sector	Museums & Monuments
Tagline	Discover the original at the Mauritshuis
Philosophy	All over the world you can find images of the girl with a Pearl Earring by Johannes Vermeer. But nothing beats the original. That's why we surprises superfan Shin Ichi Fukuoka and turnerd things around, by making a replica of his New York apartment in the museum. Now he can enjoy the real painting in a reproduction of his home
Problem	People don't know that the original Girl with a Pearl Earring belongs to the Mauritshuis Museum in the Hague.
Result	Queues in front of the museum after the opening. Number of visitors has doubled so far.
Media Type	Web Film
Length	68 seconds
Soundtrack	Dandelion- The Black Atlantic
More Information	mauritshuis.nl
Executive Creative Director	Marcel Hartog
Creative / Art Direction	Steef Nijhof
Director	Maurice Heesen
Client Supervisor	Erik-Jan Koense
editor	Francisco Rodriguez Bouzas
Advertiser's Supervisor	Berthilde Reijmerskamp
Advertiser's Supervisor	Koen Brakenhof
Advertiser's Supervisor	Emilie Gordenker
Strategic Planning Director	Bas Velthuis
Account Manager	Marcella Beekman
Director of Photography (DOP)	Lennard Hillege
Account Manager	Kim de Winter
Designer	Dave Fransen
Designer	Lucas Simons
Editor	Patcharee Sa-ardkitinun
Producer	Petra Keijse
Producer	joze rikken
Sound	Robin Schlösser
Account Manager	Kim de Winter