|Title||BMW Driving Experience Switch|
|Campaign||BMW Driving Experience Switch|
|Story|| The Task: Due to the Driving Experience Switch in series in every new BMW 1 Series 3-door automobile the driver can choose how to arrive his destination. Most dynamic with the SPORT mode or particulary efficient with the ECO PRO mode. The task: promote this exeptional innovative BMW technology as a part of the BMW 1 Series 3-door|
The Solution: What if this switch would not only be available in the new BMW 1 Series but also in other daily life products, which turn out to be either very dynamic or efficient through this button? Four different videos show the answer: We tell – with amusing and entertaining metaphors – what a hair dryer or windup toy is able to do under high pressure just by switching into SPORT mode. Or what happens if a soap bubble tube doesn’t stop to blow bubbles or a frisbee literaly spins the dog around if you activate the ECO PRO mode. All videos point out to the associated webspecial and invite to a test drive.
|Media Type||Television & Cinema|
|Production Company||Bigfish Film Production|
|Executive Creative Director||Maik Kaehler|
|Executive Creative Director||Christoph Nann|
|Chief Creative Officer||Alexander Schill|
|Graphic Designer||Christopher Hanebuth|
|Graphic Designer||Felix von Pless|
|Agency Producer||Corinna Nugent|
|Art Director||Kathrin Zientarra|
|Creative Director||Marc Vosshall|
|Creative Director||Hendrik Schweder|
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