Oana Voicu
Editor at Jungleboys
Pyrmont, Australia
TitleHeroes - The Smith Family
Campaign Heroes - The Smith Family Christmas Appeal 2012
Advertiser The Smith Family
Brand The Smith Family
Date of First Broadcast/Publication
Business Sector Charities, Foundations, Volunteers
Tagline Some kids are heroes but even heroes need help
Story BMF & The Smith Family - championing the determination and resilience of young, disadvantaged Aussie kids for The Smith Family's Christmas appeal.
These kids go to school without the right uniform, schoolbooks or basic essentials, and teh financial situations of their families often mean they're tasked with responsibility beyond their years.
These kids face more challenges in a day than most kids will in a year.
Media Type Television
Account Executive
Executive Creative Director
Executive Creative Director
Art Director
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Account Planner
Agency Producer
Account Director
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