Nazzareno Sifo

Nazzareno Sifo

Creative Director at Lahtinen Mantere Saatchi & Saatchi, Helsinki
Helsinki, Finland
Copywriter
Helsinki, Finland
July 2009 - December 2015 (6 years 5 months)
I have been in charge of the brand developing and marketing from the agency's part as a senior creative for the market’s leading automotive brand Toyota - the Best Global Green Brand (Interbrand 2013), the luxury sub-brand Lexus and for their hybrid cars implementing global marketing communication practices, the Saatchi & Saatchi OIIC and Love Marks methods. In addition I have been the agency representative at the Saatchi & Saatchi Creative Directors EMEA (Europe, Middle-East & Africa) group meetings. Other client brands I have worked with are Taffel Chips, Oolannin and Voltaren.
Copywriter
Viherjuuri Helsinki
April 2007 - July 2009 (2 years 3 months)
I created and planned marketing for the market’s leading automotive brand Toyota and the luxury sub-brand Lexus. Other client brands I worked with were GoExpo, Taffel Chips and Nokia Mobile Phones.
Copywriter
Freelancer
August 2006 - March 2007 (7 months)
I created advertising for different consumer brands and B-to-B brands as an independent worker and as a member of advertising agencies' creative teams in RED Advertising Agency and OSG. Client brands I worked with were BMW Automotive Finland, BMW Motorcycles Nordic, SITA Environmental Solutions, Evian Mineral Water, University of Helsinki, Campbell’s, Gasum Natural Gas Solutions and RED Advertising Agency.
Project Manager
DAFF Design Management
October 2005 - July 2006 (9 months)
I co-worked with the founder to set-up a brand new Design Management agency, managed and designed the marketing in B-to-B client cases and co-ordinated the work of sub-contracting agencies. Client brands I worked with were Profium Software Company in semantic technology, IPP Industrial Plastic Partners and Fluorotech Plastic Fabrication.
Copywriter
Helsinki, Finland
May 2001 - September 2001 (4 months)
I created advertising in new business pitches and in client cases. Client brands I worked with were Euro (European Central Bank), Nestea and Hewlett-Packard.
Copywriter
DAFF Design Management
June 1999 - March 2001 (1 year 9 months)
I created advertising in client cases, took part in visual design in addition to copywriting and managed an internal design management software project. Client brands I worked with were Oikeat Oliot IT-consulting and software developing, Seligson & Co asset management, Nordqvist Tea, Helsinki City Tourist Office, Helsinki City Building Office, RIL construction engineer association.

Education

Interior Design, Writing for New Media, Graphic Design

University of North Carolina at Greensboro
1999 - Present (18 years 8 months)

Architecture

Sapienza Università di Roma
2001 - 2003 (2 years)

Master of Science (M.Sc.) in Architecture, 2004

Department of Architecture at University of Oulu
Helsinki Jätkäsaari'. Overseas Studies Program: semester at University of North Carolina at Greensboro, USA, focus on Interior Design. Erasmus Studies Program: two year final studies at University of Rome 'La Sapienza', Italy, focus on Architecture. Received a UNCG Grant in 1999 and a Finnish Culture Foundation's Grant in 2004.

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