Creative Director
| Title | Dmitry & Oleg |
| Campaign | The Best Recommendation Ever |
| Advertiser | Dmitry & Oleg |
| Brand | Dmitry & Oleg |
| Posted | November 2012 |
| Product | Copywriter & Art Director |
| Business Sector | Advertising & Communication |
| Story | We travelled to Cannes to meet 33 gold lion winners and members of the jury. We asked each of them to write one letter on a sheet of paper, and put their signature beneath it. Finally, we joined the letters to make sentences of recommendations: «Oleg & Dmitry are the best», «… smile like Gioconda», «… speak can like Yoda», «… know MS Paint»… We then made video, posters and launched the website. |
| Problem | How can we tell the advertising world about Dmitry & Oleg and get proof that we are a highly professional creative pair? |
| Result | - Sir John Hegarty, Jeff Goodby and 33 creative gurus from all over the world gave us their recommendations;- about 100 professional media wrote about the project;- buzz in Facebook and Twitter;- 10 000 views in YouTube and Vimeo;- 1000 visitors on the website www.dmitryandoleg.com every day;- 18 job offers. All the people knew about the idea. So they were not just writing letters. They were giving recommendations. |
| Media Type | Case Study |
| Art Director | Oleg Izosimov |
| Creative Director | Oleg Izosimov |
| Copywriter | Dmitry Chigirin |
| Creative Director | Dmitry Chigirin |