Paul Labun
Art Director at Wirz
Zürich, Switzerland
TitleNo Empty Chairs (board)
Agency
Campaign No Empty Chairs
Advertiser IKEA
Brand Ikea
Date of First Broadcast/Publication 2013 / 12
Business Sector Home Furniture
Tagline No empty chairs at Christmas
Story The idea behind "No Empty Chairs At Christmas": At IKEA, we believe that noone should be lonely over Christmas if they don't want to be.So, whether your family is abroad, you are a single mum or dad, grandma or grandad or you are simply single, somewhere there is a place for you and people who would love to celebrate with you. We have created this platform so that you can find one another. On your own and looking for a place to celebrate? Or perhaps you have seats you can offer on your celebration day? Then take part in "No Empty Chairs at Christmas" and become part of a unique Christmas celebration that you will certainly remember for years to come.
Media Type Case Study
More Information http://noemptychairs.ch/en
Executive Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Art Director
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Art Director

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