Szymon Plewa
Photographer at DDB Berlin
Berlin, Germany
TitleIceberg 1
Campaign Icebergs
Advertiser Bosch
Brand Bosch
Product NoFrost Technologie
Business Sector Washing Machines, Refrigerators & Other Large Apppliances
Story A simple yet convincing thought: If you have icebergs in your fridge they are missing somewhere else. Because wasted energy raises our output of carbon dioxide, which raises the temperature and causes the icebergs to melt. To dramatize this fact, we photographed frozen freezer compartments in a documentary look to make them appear like arctic landscapes. 
Media Type Print
Creative Director
Creative Director
Art Director

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