Suzanne Wieringo
Broadcast Business Affairs Supervisor at The Martin Agency
Richmond, United States
TitleBowling Ball
Agency
Campaign Go Little
Advertiser Ferrero
Brand Tic Tac
Date of First Broadcast/Publication 2015 / 10
Business Sector Candies
Story Today, we live in a world where more and more people recognize that bigger, isn’t always better. So when Tic Tac approached us in 2014, we sought to harness the power of this iconic little mint and turn it into our rally cry – Go Little. We’re excited to re-energize this brand with a campaign that’s relatable and built on little blips of happy, little flashes of inspiration, little moments of fun. Because when all of these things add up, little is not little at all. Little is big. 
Media Type Television
Length
CEO, Ferrero USA
VP Marketing, Ferrero USA
Tac Tac Marketing Director, Ferrero USA
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