Yves Saint Laurent - La Nuit de l'Homme - "The Concert"

BETC Etoile Rouge

BETC Etoile Rouge Pantin, France

9320

Title	The Concert
Agency	BETC Etoile Rouge
Campaign	La Nuit de l'Homme - Eau Electrique
Advertiser	Yves Saint Laurent Beauté
Brand	Yves Saint Laurent - La Nuit de l'Homme
Date of First Broadcast/Publication	2017 / 2
Business Sector	Perfumes
Story	The LA NUIT DE L’HOMME man is recharged. By day he is a fearless leader. By night he is the seducer. LA NUIT DE L’HOMME EAU ÉLECTRIQUE plays to his hedonistic side. Intensely charismatic, rippling with energy. He is animalistic. Unbound. Effortlessly masculine. Unmistakably handsome. Coursing with sensuality - he embodies the unconstrained side of the modern man. Adventure awaits him behind every door. The night is infinite, wild, uncensored. The lights flicker. The music beats through walls. He roams the city. He acts on impulse. He chases the night.
Media Type	Television
Length	25 seconds
Production Company	General Pop
Advertising Manager	Stephan Bezy
VP Global Communication and image	David Lop
Marketing Director	Eva Erdmann
Group Manager	Maxime Scheyen
Product Management	Nassim Hamek
Managing Director	Brune Buonomano
Account Manager	Imane Touati
Creative Director	Jasmine Loignon
Copywriter	Güllit Baku
Art Director	Mathilde Fallot
Traffic Director	Marine Point
Vice President (VP)	Fabrice Brovelli
Music Director	Christophe Caurret
TV Production	Thibault Blacque-Belair
Production Company	Phantasm
Sound Production	GUM – Green United Music
Artist	Thomas Azier
Director	Colin Tilley